Tech Terms

Every industry has its own unique terminology that can leave the outsider confused. In order to assist you in understanding some of our industry specific terminology we’ve provided a short list of some of the terms you might encounter when working with technology solution provider.

Search Engine Optimization (SEO)

The search engines, Google, Yahoo, Bing and others desire to show the best and most relevant content at the beginning of their search results. SEO is all about understanding how the search engines determine which content rises to the top of their list and applying those principles to your website content.

Search Engine Marketing (SEM)

After you enter a phrase in your browsers’ search box the search engine pulls up a listing of possible matches. At the top of the results page you will see a box with a list of about 3 matches related to your search phrase. You will also see ads for to the right side of the page that relate to your search. The ads to the top and sides of your result list are paid advertisements, which are referred to as SEM.

Search Engine Results Page (SERP)

Each search you do will return thousands of related results. The first page of results that come up would be the most desirable position to be in. It would have a SERP ranking of one; the next page would be SERP two and so one.

Social Media Marketing

Social media includes a wide variety of interactive web applications, including Facebook, Twitter, Google+, LinkedIn and a host of other generic and targeted applications. Social media marketing refers to making use of these mediums as tools for marketing your brand.

Web Designer

A web designer is mostly involved with the layout and visual appearance of a website.

Web Developer

A web developer deals with the deeper structure and functionality of a website. This includes the software for collecting data and interaction with users, such as ecommerce shopping carts, securing the website and the unseen SEO properties that are read by search engines.

User Interface (UI)

This term relates to how easy it is for a user to navigate and accomplish tasks on your website. This usually includes providing both graphic and text options that follow an intuitive flow that is easy to understand.

User Experience (UX)

This term relates to the overall experience of a user. It includes everything from visuals like color and font size to sounds and logical flow of information. The goal is to create an overall enjoyable user experience rather than one that leaves the user frustrated or confused.

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